Here’s why shopping with us makes sense during the most high-energy week of the year.
1. True Value, All Year Long
Our prices are fair and transparent every day — no inflated MSRPs, no dramatic mark-downs engineered for the holidays. The Solist offers real value because of our direct access to luxury brands and retailers, which allows us to bypass the usual luxury markup and offer pieces at their true market value. Customers get what feels like insider access to exceptional luxury at a fraction of traditional retail. During Black Friday, we simply offer even better value for a limited time — a seasonal thank-you to our community. And here’s what makes this week particularly special: many of our fine jewelry and timepieces still reflect pre-tariff and pre–gold increase costs. In today’s market, that level of value is increasingly rare, making this an especially smart time to invest.
2. A Better Investment — For Your Wallet and for the Planet
When you choose pieces built to last — diamonds, gold jewelry, luxury watches — you’re making a purchase with intrinsic and long-term value.
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You buy once, not repeatedly.
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You build a wardrobe that endures.
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You support a healthy and sustainable model for the jewelry and watch industry by extending the life of an out-of-collection, truly unique piece.
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It’s better for your wallet, and better for the planet.
3. White-Glove Concierge Experience
While most retailers are overwhelmed, we stay personal.
Our Concierge team helps you find the right piece, the right size, the right gift — and gives you clear, human guidance in a week that usually feels chaotic.
4. Discover Craftsmanship From Around the World
From storied maisons to niche Italian ateliers, The Solist brings together a level of global luxury you rarely see in one place.
Black Friday becomes more than a sale — it becomes a chance to discover artistry you won’t find in mainstream promotions.
5. Choose Something Truly Unique
Much of our assortment is one-of-one: former showcase pieces, discontinued or out-of-collection treasures, rare editions.
If you want a gift no one else will give — or a piece that feels distinctly yours — this is where you’ll find it.
A More Considered Way to Shop the Season
This Black Friday, you don’t need to choose between excitement and intention.
At The Solist, you get both: exceptional value, meaningful craftsmanship, and an elevated experience from start to finish.
