PRECISION IN MOTION
Maurice Lacroix
Swiss Craft, Urban Spirit
Maurice Lacroix is a Swiss watch brand founded in 1975, celebrated for blending traditional watchmaking with bold, contemporary design. Based in Saignelégier, the maison is known for delivering high finishing standards and mechanical value with a distinctly modern point of view. From the elevated, complication-driven Masterpiece line to the iconic, city-ready AIKON collection, Maurice Lacroix builds timepieces that balance technical mastery, confident silhouettes, and everyday wearability. With collections like Pontos, 1975, and Eliros rounding out the range, the brand speaks to collectors who want authentic Swiss quality—refined, versatile, and made to move with modern life.
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Black FridayMaurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,210 Retail Price: $3,400
The year’s best pricing, as marked.
Save $1,190 -
Black FridayMaurice LacroixMaurice Lacroix Fiaba Stainless Steel Quartz Ladies Watch
$780 Retail Price: $1,200
The year’s best pricing, as marked.
Save $420 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,210 Retail Price: $3,400
The year’s best pricing, as marked.
Save $1,190 -
Black FridayMaurice LacroixMaurice Lacroix Fiaba Stainless Steel Quartz Diamond Ladies Watch
$1,010 Retail Price: $1,550
The year’s best pricing, as marked.
Save $540 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Automatic Limited Edition Diamond Ladies Watch
$1,790 Retail Price: $2,750
The year’s best pricing, as marked.
Save $960 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Day Date Stainless Steel Automatic Men's Watch
$1,465 Retail Price: $2,250
The year’s best pricing, as marked.
Save $785 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Bronze Limited Edition Quartz Men's Watch
$1,035 Retail Price: $1,590
The year’s best pricing, as marked.
Save $555 -
Black FridayMaurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$1,010 Retail Price: $1,550
The year’s best pricing, as marked.
Save $540 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Day Date Stainless Steel Automatic Men's Watch
$1,425 Retail Price: $2,190
The year’s best pricing, as marked.
Save $765 -
Black FridayMaurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$1,010 Retail Price: $1,550
The year’s best pricing, as marked.
Save $540 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Limited Edition Automatic Ladies Watch
$1,755 Retail Price: $2,700
The year’s best pricing, as marked.
Save $945 -
Black FridayMaurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$880 Retail Price: $1,350
The year’s best pricing, as marked.
Save $470 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Diamond Quartz Ladies Watch
$910 Retail Price: $1,400
The year’s best pricing, as marked.
Save $490 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Quartz Men's Watch
$815 Retail Price: $1,250
The year’s best pricing, as marked.
Save $435 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,210 Retail Price: $3,400
The year’s best pricing, as marked.
Save $1,190 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Limited Edition Automatic Men's Watch
$1,755 Retail Price: $2,700
The year’s best pricing, as marked.
Save $945 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Blue PVD Stainless Steel Limited Edition Automatic Men's Watch
$1,725 Retail Price: $2,650
The year’s best pricing, as marked.
Save $925 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,275 Retail Price: $3,500
The year’s best pricing, as marked.
Save $1,225 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Chronograph Titanium Automatic Men's Watch
$3,185 Retail Price: $4,900
The year’s best pricing, as marked.
Save $1,715 -
Black FridayMaurice LacroixMaurice Lacroix Aikon Stainless Steel Diamond Quartz Ladies Watch
$910 Retail Price: $1,400
The year’s best pricing, as marked.
Save $490 -
Black FridayMaurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,210 Retail Price: $3,400
The year’s best pricing, as marked.
Save $1,190
