PRECISION IN MOTION

Maurice Lacroix

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Swiss Craft, Urban Spirit

Maurice Lacroix is a Swiss watch brand founded in 1975, celebrated for blending traditional watchmaking with bold, contemporary design. Based in Saignelégier, the maison is known for delivering high finishing standards and mechanical value with a distinctly modern point of view. From the elevated, complication-driven Masterpiece line to the iconic, city-ready AIKON collection, Maurice Lacroix builds timepieces that balance technical mastery, confident silhouettes, and everyday wearability. With collections like Pontos, 1975, and Eliros rounding out the range, the brand speaks to collectors who want authentic Swiss quality—refined, versatile, and made to move with modern life.

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