PRECISION IN MOTION
Maurice Lacroix
Swiss Craft, Urban Spirit
Maurice Lacroix is a Swiss watch brand founded in 1975, celebrated for blending traditional watchmaking with bold, contemporary design. Based in Saignelégier, the maison is known for delivering high finishing standards and mechanical value with a distinctly modern point of view. From the elevated, complication-driven Masterpiece line to the iconic, city-ready AIKON collection, Maurice Lacroix builds timepieces that balance technical mastery, confident silhouettes, and everyday wearability. With collections like Pontos, 1975, and Eliros rounding out the range, the brand speaks to collectors who want authentic Swiss quality—refined, versatile, and made to move with modern life.
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Maurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,450 Retail Price: $3,500
Save $1,050 -
Maurice LacroixMaurice Lacroix Aikon Blue PVD Stainless Steel Limited Edition Automatic Men's Watch
$1,855 Retail Price: $2,650
Save $795 -
Maurice LacroixMaurice Lacroix Pontos Day Date Stainless Steel Automatic Men's Watch
$1,575 Retail Price: $2,250
Save $675 -
Maurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,380 Retail Price: $3,400
Save $1,020 -
Maurice LacroixMaurice Lacroix Pontos Day Date Stainless Steel Automatic Men's Watch
$1,535 Retail Price: $2,190
Save $655 -
Maurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,380 Retail Price: $3,400
Save $1,020 -
Maurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,380 Retail Price: $3,400
Save $1,020 -
Maurice LacroixMaurice Lacroix Pontos Chronograph Stainless Steel Automatic Men's Watch
$2,380 Retail Price: $3,400
Save $1,020 -
Maurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$1,085 Retail Price: $1,550
Save $465 -
Maurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$945 Retail Price: $1,350
Save $405 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Limited Edition Automatic Ladies Watch
$1,890 Retail Price: $2,700
Save $810 -
Maurice LacroixMaurice Lacroix Fiaba Stainless Steel Quartz Diamond Ladies Watch
$1,085 Retail Price: $1,550
Save $465 -
Maurice LacroixMaurice Lacroix Fiaba Stainless Steel Diamond Quartz Ladies Watch
$1,085 Retail Price: $1,550
Save $465 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Quartz Men's Watch
$875 Retail Price: $1,250
Save $375 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Limited Edition Automatic Men's Watch
$1,890 Retail Price: $2,700
Save $810 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Diamond Quartz Ladies Watch
$980 Retail Price: $1,400
Save $420 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Automatic Limited Edition Diamond Ladies Watch
$1,925 Retail Price: $2,750
Save $825 -
Maurice LacroixMaurice Lacroix Aikon Bronze Limited Edition Quartz Men's Watch
$1,115 Retail Price: $1,590
Save $475 -
Maurice LacroixMaurice Lacroix Aikon Stainless Steel Diamond Quartz Ladies Watch
$980 Retail Price: $1,400
Save $420
